Facebook Ads Experiment Day 2

facebook business

facebook business (Photo credit: Sean MacEntee)

No you didn’t miss Day 1, I just decided to wait a day. I decided to practice what I preach. I’m trying an experiment with Facebook ads. Facebook ads are, I think, one of the best, cheapest, targeted ways to get your business or organization noticed. So I tried an experiment, I’m going for one Facebook like to my own Facebook page, at least one a day. To do this I told the setup for ads on Facebook that I only wanted to spend $31 dollars and to only run for 31 days, which works out to .34 cents a like, yes I know I could get more than just one like a day with that amount per like, that’s kind of the point for you to think about.

If you do not have a Facebook page for your business or organization, please get one or call me I will do it for you for just a minor charge. Once you have it up and running, try a Facebook ad. You can have it point to your Facebook page for likes OR have a click on your ad go to any page on your website. Targeted ads can go to only people in your area or the world, 20 somethings or anywhere in between and so many more demographics.

I’ll keep you posted or if you would like to try this experiment give me a call I’ll set it up for you for very little cost. Then you can watch the stats to see how it’s working for you.

I’m excited to see where this goes, how about you?

Erin Erin@irishis.com or 567-202-0054

 

5 Ways to Get Your Business or Agency Noticed On Facebook

facebook logo

facebook logo (Photo credit: marcopako )

So many look to Facebook and other social media sites as a lead generator and then are quickly disappointed when nothing happens. “If you build it they will come” does not work in social media or even with a website. Social media is all about relationships, building them,cultivating them and being there when they need you. Social media does take time and effort if you are not going to use it on a regular basis do not even think about using it. An inactive page is the best way to turn interested people away. So here goes with some ideas for getting noticed.

 

1. As I mentioned earlier create a page only of you plan on using it or hiring a social media manager to assist.

 

2. You should like your Facebook page to your personal page in order to invite friends to join BUT be very cautious in who you invite or even if you invite friends and family. You don’t necessarily want to have all your friends and family posting on your business page how great last weekend was at the bar. Also you don’t want your friends and family to feel obligated. What would better is to post on your personal page that you have a new business page, with a link of course, and ask them to share it with anyone they know that might be interested in what you do.

 

3. Now it’s time to post. Guess what most of your posts should not be about your business. Who wants to see the same commercial over and over again. You need to mix it up, post about events in your area, articles of interest that could relate to your business, ask for advice -”where’s a good place to find a Reuben sandwich” etc.. Every now and then throw in something about your business. Be sure and toot your own horn-but don’t go nuts. If you’ve just landed a great client, sold your first house, created the most beautiful cake, share it…if possible be sure and share a photo, photo’s grab people better than a lot of text. Again a social media manager can do this for you.

 

4. You want people to share your content so you need great things to post. Most frequent shares are photos and videos. Relevant to your business great, but it doesn’t have to be. Just make sure you are not alienating anyone with what you are posting.

 

5. You might have noticed that posting around 11 AM is best. Anytime between 8 AM and 4 PM is good. Keep track of what is popular and especially when.

 

These are just a few tips that can work for your business. Just remember to mix it up or give us a call and we’ll do it for you. Call Erin,  567-202-0054 or email Erin@irishis.com to discuss this. 

 

Are you using that Free site you have?

Google Logo officially released on May 2010

Google Logo officially released on May 2010 (Photo credit: Wikipedia)

There is a site that can shoot you right up on the pages of Google and the best part, IT’S FREE. What! yes it’s free. Google Places is the place you want to be. Here’s what Google says about Google Places.

“97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google.”

So here’s what you need to know, it’s super easy. Go to Google Places, sign up! Then start filling in all the information, the more you fill out the better. One of the good things about having this site is ratings, if you have a brick and mortar store/business you can ask for reviews from your customers which is also a great way to get hits from Google. Did you know Siri uses ratings type sites to recommend places.

Don’t have a local business, you can specify a service area and hide your actual business address, for those of us who work from home.

Using Google Places will also help you to learn what people are using in search engines to find you, this can come in handy when you are optimizing your site for search engines.

Not on Google Places, don’t want to hassle with it, we can help, hire us to do it for you, it’s a quick affordable solution. Call today, 567-202-0054 or email Erin @irishis.com

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When The Technology Becomes Too Much for You

facebook

I work with a lot of Realtors and I love them to death but I’ve noticed some of the older more experienced agents now spend more time complaining about all the new technology and how it’s a waste of time. Well most of us know it doesn’t work that way, progress is progress you can’t stop it by digging your heels in and saying this isn’t going to fly, all that makes you do is look like someone who is out of touch and cannot follow current trends. There is nothing wrong with not wanting to learn yet another technology nothing wrong if you want to suddenly find yourself getting less and less business. Some would say it’s time to retire but here is another option. Partner Up.

There are so many up and comers who need a mentor for their business, they know the technology but the business is new. Why not team up and work together. Sure you make less money, but you’ll make money rather than lose out yet again because you don’t Facebook or text. It seems like a win win, you help guide them to be the best in the business and they assist you and take some of the heat off.

What do you think?

 

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