Many people are under the impression that search engine optimization is a one time job you hire someone to do.  It’s not. Search engine optimization should be looked as as part of your marketing plan. If you advertise only once somewhere then yes I guess you would get just as much use from a one time optimization. What I mean is your marketing plan is a fluid thing that never ends, you run ads here and there, you learn what works and you change it up, maybe run sales on different items to see what’s working. SEO is very much the same it’s a fluid thing that changes depending on what’s seen when stats come in.

There is the initial site optimization where for me it’s going in checking code markups, your copy, all the things that make the site correct for search engines but there is so much more.

What I wanted to make clear is if a company offers to optimize your site for a set amount, one time only, you are really only taking the first step, your site must be monitored and changed and tweaked to best suite what the analytics are telling us.

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